Maxim Demidov’s childhood and youth were spent in the Urals. Since the 18th century, this region in Russia has been famous throughout the world for deposits of rare minerals and precious stones, including topazes, amethysts, emeralds, and alexandrites. Maxim Demidov’s hobby predetermined the choice of a higher educational institution.
Graduated from the Ural State Mining University, faculty of MPG – mineralogy, petrography, geochemistry.
One of the first collections of minerals collected by him as a student was donated to the Ural Geological Museum.
In 1999, Maxim Demidov founded the Ural Jewelry Company, which opened the wealth of Ural gems to other countries. Years of travel in the world of precious stones led him to the idea of creating a brand that could become a symbol of understanding the true value of rare stones. For many, the world of minerals and gemstones is limited to a few well-known names, when in fact there are more than 4,000 different types of them in nature, many of which have all sorts of varieties. Precious stones are unique, and their supply is exhausted.
Jewelry House Maxim Demidov creates jewelry, each of which is encrusted with stones of exceptional quality, with a special aura, energy and destiny.
Maxim Demidov products are presented in Russia and Kazakhstan.