Rafinity Jewelry House is a family business founded in 1969.
Aziz El Hadjouhi, CEO of Rafinity admitted that he absorbed the passion for the world of jewelry, beauty and luxury since childhood. Until now, he recalls the stories of his great-grandfather Driss Ben Abdeslam el-Hadji, a respected member of the corporation of Moroccan artisan jewelers, about how
started their jewelry business.
For 60 years, the Rafinity jewelry house has become a key player among Moroccan jewelry manufacturers. In addition to jewelry, the brand creates fashion collections.
Rafinity products are Moroccan traditions with a modern twist. A contemporary design inspired by nature, the aquatic universe, organic or geometric forms, art deco style, and iconic arabesque patterns.
The heirs of Driss Ben Abdeslam did not waste time. Determined to continue the work of their ancestors, they turned a small jewelry workshop into a thriving business.
New showroom, after-sales service, new workshop meeting international standards. The El Hadjoji dynasty wants to become the guardian of a rich and multifaceted Moroccan heritage that combines tradition and modernity.
In 2016, Rafinity created the queen’s crown for the Miss Morocco pageant. The winner was Sara Belkziz from Casablanca, it was she who won that day the title of the most beautiful woman in Morocco and the crown of Rafinity.
You can find collections of modern and traditional Moroccan jewelry in Rafinity stores, offline and online.
