The founders of Premier Designs, spouses Joan and Andy Horner, initially intended to create a small family business, attracting women they knew, mostly young mothers who were unable to work in an office environment.
The popularity of Premier Designs grew rapidly and went beyond the borders of America. Premier Designs chose the right style of products, designed in the spirit of classic costume jewelry.
The design and quality of jewelry from Premier Design are comparable to the best examples of costume jewelry from the middle of the last century.
The success of the first collections was so strong that production had to be urgently expanded. The popularity of Premier Designs grew rapidly and quickly spread beyond America.
Success was possible due to the correctly selected style, developed in the spirit of classic costume jewelry of the middle of the last century. In addition, due to the high quality of its jewelry and thoughtful marketing policy. It is noteworthy that the Premier Designs brand has entered many reference books on American antique and vintage costume jewelry.
