The Morelli company was born more than 70 years ago in Florence, where the first batch of branded products was released. Since 1995, the general director of Morelli has been a direct descendant of the brand’s founder, Paolo Morelli. Having received an education at a prestigious university in Switzerland, he began his foundation in the family business, later headed it and successfully reached a new level. His brother Cesare Morelli is an artist who has held the post of chief designer of the company since 2000. The family business thrives thanks to specialists who are maximally motivated for the successful production and sale of products bearing the proud name of Morelli.
The Italian brand, one of the leaders in the door furniture market, regularly replenishes its collections with new models. Thanks to the original design, high-quality materials and favorable prices, fittings from Morelli attract new customers.
Many jewelry designers produce their products in Asia, but Paul Morelli does everything in Philadelphia so that quality is controlled from start to finish.
Paul Morelli uses only the finest materials, the color of gold in their products is different from all the others, they usually work on 18-karat yellow gold and make their own special alloy. The gold alloy is a mixture of pure gold, silver, copper, nickel and other elements.
All sketches of Paul Morelli products are also made in Philadelphia.
Some models are made by hand with wax, and sometimes they use 3D printers.
This brand is based on the traditional traditions of European craftsmen. Both of Pavel’s parents are Italian. His brother works in a production studio, his youngest daughter works in public relations and advertising, the husband of the senior office manager, wife Ann Marie, is the face of Pavla Morelli from New York. Most of them work together in the room where his father is still an employee.
