Jewelry brand Mimi So is positioned as a modern enterprise for the creation of luxury jewelry. The style of jewelry is akin to the character of the founder of the company – only positive emotions are visible, based on simplicity, beauty, fun, sexuality and romance. This style, like no other, successfully fits the image of a modern woman.
Mimi So considers it a blessing to be able to create beautiful accessories for others with her own hands, so that the owners of stylish jewelry will enjoy and admire. The philosophy of the author of jewelry is to create bright forms that repeat the organic movements of the liquid, in relation to the place and time, and focusing on the feminine side of beauty.
Mimi pays special attention to detail, prefers to use an aesthetic style and creates an array of haute couture fashion collections, demonstrating timeless craftsmanship. The clean asymmetrical lines of positive and negative space represent the energy of Yin and Yang.
She chooses materials by hand, to match the “second skin”. She has built her own cult of fans with her own hands, which includes Hollywood stars, international Jet-setters… and anyone who wants to have the finer things in life.
Mimi So was born and raised in New York. As a small child, she often visited the studios of her parents, who encouraged her passion for design and entrusted her with simple work. After graduating from Parsons, Mimi’s appetite for design grew even more, and she decided to create her own signature brand.
Today, she serves on the board of directors of the CFDA, providing mentoring services for those who resemble her. And as an entrepreneur, Mimi continues to realize her dream and develop her international brand.
