Jewelry is not only a status thing, but also a way of self-expression: when choosing jewelry, people, first of all, obey their taste, desire, mood and personality. A piece of jewelry should emphasize the character of a person, his social status, preferences and, of course, promote self-expression. Any piece of jewelry should distinguish the owner from the crowd, be unusual, original, sometimes extravagant.
Many jewelry brands focus on the classics, but recently master jewelers are increasingly turning to minimalism, without overloading the jewelry with details, creating clear lines and not overdoing it with images. Many people think that jewelry made in the style of minimalism is a simple product for everyday wear, but in fact, such jewelry symbolizes functionality, constructiveness, clarity, harmony and conciseness. But most importantly, modern clothing also strives for minimalism, so jewelry should match it, complement and decorate it.
The founder of minimalism in the jewelry market is the international jewelry brand DinhVan and the founder of the company, Jean Di Van. This French firm creates jewelry in a minimalist style, preferring laconic forms, smooth lines, different textures and an almost complete absence of elements. However, to call such decorations meager, faded and poor simply does not turn the tongue, the minimalist style does not forbid adding bright colors and experimenting with materials.
In 1960, the future star of the jewelry world graduated from the Paris School of Art and began working for the famous Cartier jewelry brand. Working with famous jewelers, Jean Di Van creates his first piece, which immediately becomes famous – a ring with a black and white pearl. And five years later, in 1965, the master begins independent swimming – he opens his own company in the capital of France. Jean Di Van tries to follow not just jewelry trends, but also world news, so he takes modern events as the basis for his jewelry, for example, manned space flight.
DinhVan jewelry is, first of all, modern, refined and stylish products. The jeweler experiments, wanting to understand his own tastes and preferences, to reveal his own approach to creating jewelry. The masterpieces of this brand are designed for women who love freedom, sophistication, elegance. Not every lady is ready to wear massive jewelry, heavy, albeit chic. The DinhVan brand is the opposite of chic style, the company’s slogan is “Our jewelry is jewelry for women who strive for freedom.”
Even when opening his first boutique, Jean Di Van decided to deviate from the rules, the store looked like a real museum. It had a showroom where customers could appreciate all the advantages of DinhVan brand jewelry. Gradually, the company expands, opening boutiques in other cities of France, so far, each presentation of the company is a real show, which brings together celebrities from all over the world. Many of the brand’s products are exhibited in the Paris Museum of Decorative Arts, and jewelers call the DinhVan brand a jewelry cult of the 20th century.
When creating jewelry, DinhVan’s craftsmen do not use mechanical or automatic devices, some products are even manually fired. Each decoration of the brand is purity and tenderness, simplicity and elegance, grace and style. Every woman has a zest, and jewelry from DinhVan gives its owner this zest, reveals the true desires of a lady, creates an integral image of a woman.
DinhVan is so confident in itself that it makes no secret of what technology it uses. From time to time, the master jewelers of the brand hold open seminars, where they show master classes, reveal the secrets of production and are ready to talk about any product that the brand has released.
