Bulova Brand history
The history of the brand dates back to 1875. It was then that Joseph Bulova left Bohemia and settled in the USA, where he opened a small jewelry store and also registered the J. Bulova Company. A little later, its assortment included interior and pocket watches, and even later, mechanical men’s wristwatches. In this regard, in 1923 the company received a new name – Bulova Watch Company.
The production of wristwatches made the company world leaders. In just a few years, several collections of men’s and women’s accessories were created under the brand name. The founder of Bulova Watch Company undoubtedly had an entrepreneurial spirit, which allowed him to revolutionize the watch industry. Joseph Bulova introduced standardization of watch movement parts, which significantly reduced manufacturing costs and made watches accessible to the general public. Joseph spared no financial resources to modernize the production process.
Realizing the importance of product recognition prompted the company owner to release the world’s first commercial. The sales video was broadcast on July 1, 1941 on New York station WNBT. The ad ran during a baseball game between the Los Angeles Dodgers and the Philadelphia Phillies. The cost of the video did not exceed $9. Since then, Bulova products have become a symbol of technological progress, so characteristic of the entire history of the United States.
After the death of Joseph Bulova, his son Andre took over the management of the corporation. He did not stop improving the process of making accessories and even opened a watchmaking school, named after the founder of the company.
At the end of the 50s of the 20th century, the Accutron collection was released, which brought the company worldwide fame thanks to its accuracy, unimaginable at that time – +/- 2 seconds per day. This turned out to be possible thanks to the use of an oscillator in the clock mechanism – a tuning fork, the length of which was 2.5 centimeters. The watch mechanism of this collection consisted of only 12 moving elements; the electronic circuit maintained a high frequency of semi-oscillations. In 1960 of the last century, the company launched production of the Accutron-214 series, in which the standard ticking was replaced by a musical sound.
For 17 years, these watches were the most accurate not only on the planet, but also in space. In the 60s, NASA expressed a desire to implement Accutron’s achievements in the creation of computer equipment for the Space Research Program. Thus, the Accutron clock mechanism has become an important component of space technology and has been used in 46 American space missions, starting with the launch of the Vanguard rocket in 1958. The fourth flight to the Moon, which took place in 1971, also did not do without the use of innovative technology. The “Cosmic Tuning Fork” became famous throughout the world, and the company’s management decided to make it its symbol.
It is worth noting that the popularity of Bulova accessories has reached such proportions that they were honored to become an official gift from the White House Administration. And in 1987, the products served as the official watch of the United States team at the Olympic Games.
When Accutron watches became available to consumers, the company was the first to provide a written guarantee of the accuracy of its watches to within 1 minute per month. Due to their quality, the brand’s products remain popular among buyers and collectors today.
Brand today
Nowadays, the Bulova brand produces men’s and women’s collections of accessories with mechanical and quartz movements. There are also multifunctional products equipped with an alarm clock, date, day of the week indicator, moon phase, some models have tachymeters and chronographs. For people who are keen on diving, special specimens with a helium valve have been developed.
A wide variety of materials are used in the design of wristwatches, which are particularly durable, reliable and have excellent external characteristics, including: steel, titanium, genuine leather, rubber, fabric and others.
Bulova wristwatches are universal products. A business meeting, a romantic date, a wedding, a trip to nature – unique models will go perfectly with any clothes, the watch will complement any image, both of a modern woman who follows fashion trends, and of a successful man.
The company recently presented to the public the first chronograph in world history with a curved movement. The CURV collection is a real breakthrough in the watch industry, a miracle of engineering. All models have curved, thin and ergonomic cases, glass, and hands.
Bulova brand products have not lost their popularity for many years due to their decent quality, excellent appearance and reasonable price.
