The history of the popular American brand Betsey Johnson dates back to 1978. It was founded by designer Betsey Johnson, who, not being overly modest, named the brand after herself. Betsey is the head of the brand to this day.
She was born and raised in Connecticut and spent almost all of her childhood in dance schools, dreaming of becoming a professional dancer. And although this dream did not come true, her love for dancing and bright stage costumes helped her create her own unique and unusual models in the future.
Betsey began her journey into the world of fashion by developing sketches for other brands. When she achieved significant success, she decided to start an independent career. Together with Chantal Bacon, she opened a small fashion store in the center of Soho in New York.
A little later, in the early 80s, they opened another store on Melrose Avenue in downtown Los Angeles, after which this street became so popular that all the world brands began to open their boutiques there. This is how the history of the outrageous brand BetsyJohnson began, and Melrose Avenue became one of the most famous shopping centers in America. In 1999, Betsey Johnson received the annual CFDA Awards as a designer who made a significant contribution to the development of the fashion industry. Her name is immortalized on the Walk of Fame on Seventh Avenue along with famous actors, directors and other cultural and artistic figures.
Today, the famous brand has already opened more than sixty brand stores around the world.
The brand’s fans include many celebrities, such as: Paris Hilton, Lady Gaga, Beyoncé, Courtney Love, Cher, Rihanna, Kate Moss, Nelly Furtado and many other singers who choose extravagant looks for themselves, both on stage and in life.
Another distinctive feature of the brand is the color pink. Betsey’s favorite shade is fuchsia. But she is not averse to using other shades of this color – from innocent soft pink to bright pink neon.
The Betsey Johnson brand is constantly evolving. The designer of the brand has gained great love from the public due to the fact that she tries to make her things as democratic as possible. Indeed, anyone can afford original models of dresses, shoes, jewelry from Betsey.
The BetseyJohnson style cannot be confused with any other, it is distinguished by unbridledness and optimism and has hardly changed over the forty years of the famous designer’s work in the fashion world. Even today, her designs are influenced by the hippies and disco of her wild youth. Her collections always feature original and unique items that embody her unconventional vision and unbridled imagination.
Accessories – glasses, bags, belts and BetseyJohnson jewelry make their owners stand out from the crowd and invariably attract everyone’s attention. Her perfume line, distinguished by sensual and passionate aromas, is extremely popular. The BetseyJohnson brand is chosen by bold and daring people who hate boring and faceless things, love to be the center of attention and even shock others a little.
Betsey Johnson jewelry is not cheap, but it is worth it. For those who cannot afford to buy originals from Betsey Johnson, you can enjoy copies of this brand’s jewelry made in China. Of course, they are inferior in sophistication and quality of manufacture, but they are affordable.
